Since the unicorn series chip can not produce, Huawei mobile phone shipments are seriously affected, and the domestic mobile phone market is reshuffled. In many people, Xiaomi, glory, and OV will benefit Huawei’s market share. The fact that Apple quickly swallowed the market share of Huawei mobile phone.
The data of the market survey institution CINNO Research shows that in October, the domestic mobile phone sales rankings, Apple ranked first, OPPO and VIVO were ranked second and third. After the news came out, many netizens were shocked. How can Apple become a sales champion in the domestic mobile phone market?
Let’s take a look at a group of related data, and Apple mobile phone sales in October is 6.5 million units, an increase of 78% from the previous month, an increase of 155% year-on-year. Obviously, Apple mobile phone sales growth is strong. Although the data in November has not yet been released, considering the excellent performance of Apple during the Double 11, it is still very big.
The problem is coming, Apple’s mobile phone has nearly 6,000 yuan, why be a sales volume? In the opinion, Apple mobile phone sales growth increased rapidly, the root cause or price factors. Compared with domestic Android flagship phones, the price of Apple mobile phones is not high. Here, you may wish to make a contrast with the iPhone13 series.
As we all know, the price of iPhone13 mini entry is 5199 yuan, and the major e-commerce platforms have a discount of 200-300 yuan. In other words, less than 5,000 yuan can buy a newest Apple phone. Moreover, even the MINI version is also equipped with a15 chip, using the OLED screen, IOS system is also very smooth, and there is a rear 12 megapixel dual-test system, support 20W fast charge.
In terms of performance, the performance of the A15 chip is better than the Snapdragon 888 Plus. In addition to the difference between the battery, the signal is not very good, and the iPhone13 mini has almost no short board. Look at the Android flagship mobile phone, the mobile phone equipged by the Snapdragon 888 PLUS chip is about 5,000 yuan, and it is also entry version.
In fact, even if Apple mobile phone is more than a hundred dollars, many consumers will prefer the iPhone13 series. According to incomplete statistics, an apple phone can use 5 years or even longer, and an Android flagship mobile phone will basically appear in 3 years. Especially the Getting-pageant Android flagship, you will feel the carton with more than 2 years.
Try, the price is not big, Apple’s user experience is better, why consumers want to buy an Android flagship phone? There is no way to ignor, the iPhone13 series mobile phone creates an illusion of "addition sale". If the pricing of the previous generation, the iPhone13 is cheaper than the previous generation of 800 yuan. Because of this, many netizens think that the iPhone13 series mobile phone changes.
Of course, in addition to the Apple 13 series mobile phone, other generations of Apple mobile phones have also started price reduction promotions. As some netizens spit, iPhone12 is better than a lot of Snapdragon 888 flagship phones. In the case of the user experience, it is not difficult to understand the ADR flagship mobile phone.
For consumers, the price has hundreds of money affirm the preferred Apple. Moreover, in the flagship mobile phone market, Apple has no opponent, millet, glory and OV’s high-end mobile phone competitiveness is relatively weak, and Apple’s sales are also expected. It is certain that Apple mobile phone sales rankings, domestic mobile phones are encountering a serious challenge.